Why performance branding is an emerging marketing trend
We’ve all heard of performance marketing trend marketing, but are you also familiar with performance branding ? Traditionally, lead generation and brand awareness are diametrically oppos, but in 2024 we won’t be able to get away with that anymore. The market is quite saturat. And we hear more and more from (e-commerce) companies that see their conversions, leads and turnover decline. Time to tackle the problem head on and delve into the possible solution: performance branding !
What is performance branding?
It will come as no surprise: performance branding brings together performance marketing and branding. Today, performance marketers, data bahamas email list 88272 contact leads analysts and marketing managers are mainly concern with the end of the marketing funnel: it’s all about conversions. At the same time, brand marketers, PR agencies and brand specialists are concern with the upper funnel : creating brand awareness and brand recognition.
But a lot happens between the bottom and top of that marketing funnel before a potential customer actually makes a purchase. It is therefore strange that there is little to no communication between those performance and brand marketers. After all, they serve a common goal: to grow a brand or company, in whatever way.
Data-driven branding
Performance branding uses data to ai-generated content: unveiling the future provide insight into what is happening at the top of the funnel. And at the same time, it ensures that you do not forget your brand identity in the lower parts of the funnel.
This means that there is hardly any anhui mobile phone number list room for traditional mia , because they have traditionally been difficult to measure. A commercial on TV or a full-page advertisement in the newspaper undoubtly reaches a large audience, but who exactly sees your advertisement and whether they actually take action as a result, is almost immeasurable. Upper funnel online marketing, on the other hand, such as the use of social mia or display marketing, lends itself perfectly to performance branding.