Back to the marketing drawing board
AI has suddenly opened up countless marketing drawing board cool new opportunities for marketing professionals. I don’t know a single professional or marketing department at an event that doesn’t use a set of AI tools on a daily basis. And that’s a good thing, because I see many of those same professionals and departments racking their brains about how to keep getting visitors to their events.
Just look at music festivals: apart from a handful of well-known names such as Lowlands and Paaspop, almost nothing sells out anymore and more and more festivals are being cancelled . According to colleagues, it has become ‘a fight and survival market’. What I wrote two years ago : ‘the battle of mother agenda’.
Impact search engines
There are several challenges at play here. Such list of afghanistan consumer email as the sharply increasing number of ‘late bird’ registrations, which also does not seem to be getting any better. But I also hear, see and notice many more challenges in the area of marketing itself. For the coming year I predict that we will have to go back to the marketing drawing board. In the meantime, I have completely overhauled the marketing at my own events.
In addition to the uncertainty about
The continued existence of ‘ third party cookies’ , I see many channels are changing. Even though the market share of classic Google Search has ai in content marketing: unlocking the potential increased in recent times , AI chatbots such as ChatGPT and Claude are going all out for the attack with their own search products. How do you position yourself in this as an event? Answer Engine Optimization (AEO) is very different from Search Engine Optimization (SEO) as we know it.
The latter also had a major impact last anhui mobile phone number list year due to the update of Google’s search engine, which according to the search giant itself was the ‘biggest ever’. An unprecedented number of organisations have experienced this. Internet forums are full of complaints from professionals who saw their organic traffic decrease by 90-99% ‘overnight ‘. I also see this reflected in my own statistics: a major shift towards traffic from ‘dark social’ (such as WhatsApp or Telegram) and advertisements.