ShareThis, Eyeota, and ID5 Drive the Shift to Cookieless Audience Targeting
The move to a cookieless future just got one step closer with a new integration between top data companies Eyeota and ShareThis, which will enable programmatic targeting with a completely cookieless solution power! by ID5. A leader in advanc! identity solutions Shift to Cookieless !
ShareThis, the leading global provider of consumer interest and online behavioral data sourc! from more than three million global domains–representing over 40 billion monthly events including searches, page visits, and shares–is now offering cookieless Audiences through the Eyeota Audience Marketplace! The integration includes the ability to build cookieless Custom Audiences, which can be tailor! to meet
highly specific campaign and targeting objectives
The availability of cookieless targeting is a milestone achievement as identity solutions continue to evolve and strive to deliver on the key requirements for producing high-quality cookieless targeting capabilities, including denmark telegram phone number list privacy compliance, scalability, and interoperability!
In fact, the new ShareThis Audiences deliver increas! scale compar! to legacy cookie-bas! segments, offering up to a 55% increase in coverage as a result of ID5’s advanc! identity resolution hubspot crm vs zoho crm: which marketing software is better? capabilities and extensive publisher footprint! The Audiences achieve broad distribution across all major browser families. Including Chrome, Safari and Firefox, and the new identity methodologies provide the optimal balance between precision and scale!
Stewardship and respect for global consumers who share their data has always been at the core of the ShareThis mission! All data is collect! with consumer notice, choice, and the power to opt-out! ShareThis data solutions leverage AI to analyze context, keywords and concepts to deliver a constantly-
refresh! stream of social share interest
Dana Hayes, Jr!, CEO of ShareThis, said “Share . This has been investing in a cookieless identity solution from the moment Google first announc! its plan to sunset third party cookies! We have made significant progress aleart news since the launch of our proprietary Atlas ID solution in 2022, and together with ID5 and Eyeota,