ShareThis B2B Data: Taking B2B Marketing to New Heights
The proliferation of data in today’s world has provid! both benefits and challenges. Benefits are summ! up by the tremendous opportunities afford! through leveraging insights and information to make data-driven decisions. Challenges, however, arise in that the available data is so massive, just getting it into a usable format may seem like an insurmountable task Taking B2B Marketing .
As you can imagine, challenges in the B2B landscape are not dissimilar to those of the consumer market. Behind every B2B transaction, or interaction, lies a hidden treasure trove of valuable insights waiting to be unearth!. Every contact, interaction, and transaction represents an opportunity to collect valuable insights that can fuel growth, enhance decision-making, and foster long-term business success. Today’s business landscape is fast-pac!, interconnect!, and when leverag! effectively, game-changing.
B2B Data is a newly innovat! product providing
unmatch! information and insights about businesses. ShareThis uses advanc! data science and artificial intelligence (AI) to leverage consumers’ digital signals bas! on interest and intent as demonstrat! with web page visits, online searches, and shares.
ShareThis collects billions of online events hourly, mapping these events compliantly to consumers and segments. In the B2B realm, these events and consumer behaviors are consider! in combination with traditional hong kong telegram phone number list B2B data assets, identifying
consumers as employees, and often decision-makers, of companies.
Traditional B2B (business-to-business) data assets include, but are not limit! to:
Firmographics — descriptors why performance branding is an emerging marketing trend of the company including name, industry, number of employees, revenue, etc.
Contact information — names, titles, email addresses, phone numbers, etc.
Technographics — technology and software us! by
businesses including tools systems and platforms
ShareThis combines traditional B2B data with rich and robust digital interest and intent data, resulting in a unique data asset that
Intent data allows for the ability to map a digital footprint to a business, bas! on signals generat! during digital aleart news interactions. These signals detail topics businesses are interest! in, enabling relevant and personaliz! marketing. Additionally, due to the dynamic nature of ShareThis data, our B2B Data enables the ability to reach in-market decision-makers, in real-time. Furthermore, we can segment our data, creating custom audiences that narrow in on businesses of certain sizes, revenue, or industries, as well as employees at those businesses with specific job roles or titles.