The trends & tips for the second half of 2024
The first half of the year is already over. We try not The trends to fall into clichés, but developments in the field of AI, search, and social media are following each other at a rapid pace. Have you been away for a while? I’ve got you covered. I have listed the most important must-reads in the field of online marketing for you. Take the time for this deep dive and you will be ready to rock the second half of this year.
Joris Toonders for the coming 12 months every year. He doesn’t make it easy for himself with a handful of trends that you could have guessed. He provides a complete list of no less than 22 trends, which he discusses quite extensively. I would like to highlight a few.
Recruitment marketing
Filling vacancies is more challenging list of bahrain consumer email than ever. At the end of 2021, a tipping point occurred where there were more vacancies than there was a large unemployed labor force. We seem to have passed the peak, but in the third quarter of 2023, the tension on the labor market is still high: 114 vacancies per 100 unemployed.
Recruitment marketing is still in its infancy. A great opportunity to look beyond just a careers website. For example, with a strong recruitment campaign on Meta. Anoek de Jong explains how to do that in this article .
But how do you become a magnet for candidates who really suit you? Roy van den Anker advises:
Under-promise, over-deliver
Only promise what you can deliver. Especially automated content creation – unleash the power of ai with the rise of review platforms like ‘Glassdoor’, where you can read the honest story of the people who work there.
Stop the purpose bullshit
Good intentions in the field of sustainability anhui mobile phone number list or social responsibility? Share them only when it is real. Greenwashing works against you.
Think of the back door
Don’t let the hard work of recruiting go to waste because employees leave through the back door. It’s easier to retain people than to recruit new people.