Social Networks & Social Ads Instagram How branded content is conquering Instagram
One of the most current Social Networks terms in the world of marketing is Branded Content, a trend that is here to stay, and Branded Content on Instagram has found its perfect medium. It is a new way of doing marketing: generating content that immediately becomes valuable for companies. Through storytelling, in the greatest of its expressions in some cases, Branded Content makes use of the story reflecting the spirit and values of a brand .
Nowadays, brands go beyond the description of the product or service they sell, materializing a narrative or a concept that defines them without speaking about them directly in most cases; they seek to go further, to reach where a brand usually does not reach.
Do you want to know what sweden consumer mobile number list questions you can ask your sales team to generate the best inbound content? Click here and download the manual with all the questions.
Branded Content conquers Instagram
What objectives does a Branded Content campaign meet?
Create appealing content for your potential audience and reflect the values, vision and identity of a brand, product or service in a minimally intrusive format. Depending on the content, the ideal use of Branded Content is to appeal to the feelings of customers by moving them personally.
Brands often hire marketing and advertising agencies to define and implement a social media and branded content strategy on Instagram that offers them successful results. In fact, there are currently tools that simplify content analysis with ai – transformation of information this process of searching for and hiring agencies .
Difference between Content Marketing, Product Placement and Branded Content on Instagram
Questions quickly arise such as, “But isn’t this the same content marketing we’ve been doing for 10 years?” “If it consists of introducing a brand in a similar context, isn’t it the same as Product Placement?”
The fundamental difference
between these two marketing practices or modalities and Branded Content is that the latter generates content that cz lists may or may not include the brand, created with the dual objective of being in itself content of interest to the consumer and at the same time intrinsically transmitting the values of the brand it represents.