4 Reasons to move from the sales funnel to the flywheel

The sales funnel has been a great help for marketing and sales teams for many years. Due to the ease with which it allows conversion strategies. To be visualized and measured. However, processes are constantly being reinvented. One of them, sales management , gives way to the inbound growth cycle .

Moving from the sales funnel to the growth flywheel is not an easy decision. On the contrary, it involves multiple. Actions that involve not only the sales team, but also strategic areas that directly influence business generation. Such as marketing and customer service.

That’s why here, we share with you 4 reasons why you should consider moving from the traditional sales funnel to the growth flywheel .

Why does your company need to evaluate the sales funnel?

Typically, when people use a sales funnel, it looks something like this. Graphically and in practice, customers are seen as. A consequence rather than a driving force behind multiple efforts.

In our experience, when using traditional funnels, sales and marketing processes are implemented in isolation, each with different objectives, and if we talk about a customer satisfaction or service team, it is likely that it will not be seen as a source of repeat purchases.

In a traditional sales funnel, the customer/company relationship ends when a sale is closed. And while these processes generate customers, germany telemarketing list they don’t take into account how those customers can help you grow.

The inbound growth cycle 

The inbound growth cycle or flywheel 6 digital marketing strategies in the real estate sector is responsible for eliminating. The barriers that cause the sales process to be divided into phases focused on specific teams.

Although marketing, sales and customer service may implement different tactics or strategies, the flywheel is able to cover all japan number list interactions with a prospect within the same methodology.

As you can see, the most significant difference between the funnel and the flywheel is that in the latter, the customer is placed at the center of all your efforts.

From the sales funnel to the flywheel, 4 reasons to do it

The flywheel is a new growth model proposed by Hubspot that replaces the conversion funnel with a flywheel.