In today’s digital world, learning how to create a newsletter is an essential task to connect with your users, build loyalty and turn them into repeat customers. Newsletters allow you to share valuable content, promote products or services and maintain direct communication with your audience perfect newsletter . However, it is not always easy to…
A Gantt chart is a horizontal bar graph that illustrates a project schule . It was develop by Henry Gantt in the early 20th century, giving rise to the method’s name. Each bar in the chart represents a task or part of a project, and its length indicates the task’s duration email marketing . …
Benchmarking is a management technique that involves comparing both the processes and results of a company with others in its sector. Its objective is to identify opportunities for improvement and adopt the best practices in the sector. Through this tool, it is possible to find out how the most successful operate and discover the most…
Broadcasting is a communication technique that allows a message to be transmitted to a large number of people at the same time. Originally, this term was used to describe the dissemination of radio and television signals, but with the advancement of technology, it has been adopted by the digital world . Today, broadcasting is used…
Corporate image is the perception that consumers and the general public have about a company. This concept goes beyond the simple design of a logo or an attractive advertising campaign; it encompasses a variety of visual, verbal and cultural elements that create a unique and coherent identity for the company. These elements include the logo,…
A whitelist is a list of specific email addresses or domains that are consider safe and trustworthy . When a mail server or email service provider (ESP) has an email address on its whitelist, it means that this source has been verifi as not sending spam . This bypasses many spam filters , which would…
The Gestalt laws have been a fundamental pillar in the field of design and advertising for decades. Their application is not only limit to the world of art or psychology, but also plays a crucial role in how digital marketing professionals create effective and memorable campaigns. Especially when we talk about email marketing , SMS…
An efficient and secure email server is essential for the success of digital marketing campaigns. Correctly configuring and choosing a server ensures fluid communication, directly impacting customer satisfaction and message opening rates . Knowing the key features of a suitable server allows you to optimize resources and improve the results of your marketing strategies Effective…
Buying Instagram followers may seem like a tempting option, especially for those looking for quick growth. But in the long run, this practice presents several risks that you should consider Instagram followers . Lack of real engagement: Purchased followers are usually not real users . This means they won’t interact with your content, leaving metrics…
The law of proximity is part of the principles of Gestalt psychology, which studies how we perceive visual patterns . According to this law, nearby elements are interpreted as related, while distant ones are perceived as independent law of proximity. Simplify visual understanding: By grouping related elements, such as buttons or menus, users process…
Additionally, the Brat Wall served don’t want to miss as a gathering place for fans, further strengthening the community around Charli XCX. By gathering at the wall, fans could share their love for the music and message of the album. The hashtag #BratWall trended across platforms, and the wall became a popular backdrop for content…
Artists (and brands) are having to get. From Behind Charli XCX’s Brat overloading album versions to tapping into new genres, one artist is dominating this season: Charli XCX. She’s a textbook example of how a well-thought-out marketing strategy can not only promote an album, but create a cultural movement. Marketers, take note! While the summer…