Regardless of the niche your business belongs to, if you want to position yourself on the Internet through digital marketing, it is necessary to create content. But it’s not just about writing well and having a blog, but about generating relevant and quality topics to connect with your audience. By doing so in a planned and consistent…
Performance branding also performance marketing emphasises the importance of brand value when we move towards the sales funnel with online marketing. Think of branding and storytelling in disciplines such as SEO, Google Ads and e-mail marketing to achieve more and long-term conversions. Incorporate your brand identity into the entire marketing funnel and create constant recognition…
We’ve all heard of performance marketing trend marketing, but are you also familiar with performance branding ? Traditionally, lead generation and brand awareness are diametrically oppos, but in 2024 we won’t be able to get away with that anymore. The market is quite saturat. And we hear more and more from (e-commerce) companies that see…
Christopher Robin Milne had a Tragedy of Marketing wonderful childhood in the Hundred Acre Wood, until his father asked him if he could ‘write a book with him in it’. At first he thought his father was going to write a book especially for him. But it became a book that the whole world would…
It is of course tragic to see how power of marketing hard it was for Christopher because his parents had ‘marketed’ him heavily, just like many other child stars after him. However, when he spoke to his father again after his return as a soldier from the Second World War, he retracted his reproaches towards…
Column – Did you know that Winnie Marketing Tragedy the Pooh really existed? Or yes, he still really exists. I saw the doll a year ago in the of Christopher Robin (Janneman Robinson in the Dutch version).* Christopher Robin is the only child of the writer of the Pooh stories, AA Milne. What I never…
Forget the goldfish anecdote snackable content for a moment, because in our increasingly distracted and overstimulated world, attention spans are getting shorter across all generations. Gen Z has the shortest attention span of all, with an attention span of around 8 seconds, compared to 12 seconds for other generations. Research from the University of California…
Whether your real estate agency is 50 or 5 years old, it is essential that you use digital marketing strategies if you want buyers to find you and stay ahead of the competition. Why? Studies indicate that people between the ages of 21 and 49 are still considering buying a home and are the ones who use search…
The sales funnel has been a great help for marketing and sales teams for many years. Due to the ease with which it allows conversion strategies. To be visualized and measured. However, processes are constantly being reinvented. One of them, sales management , gives way to the inbound growth cycle . Moving from the sales funnel to…
One of the most valuable qualities for companies today is adaptability. Just like in nature, only those who manage to adapt to the ever-changing markets we face achieve success. When most transactions and communication are carried out over the Internet, adapting means entering digital ecosystems. Thus, a digital transformation strategy becomes essential to generate new sources of income and…
Marketing and sales alignment contributes to the continuous improvement of the organizations that implement it by reducing the possibilities of conflict of interest between both departments and, on the contrary, focusing their joint efforts on successfully closing more deals . We present 3 practices that will help facilitate the alignment of Marketing and Sales, thereby ensuring strategic results for your business, including…
Nowadays, there is constant talk about the need for innovation in companies. Something that has undoubtedly become. The only guarantee of success in the highly competitive markets we face. Despite this, there are still many misconceptions surrounding. The concept of “innovation”, especially regarding the starting. In this article, we present three of the most common ideas…