The use of digital advertising Online Advertising has increased significantly thanks to technological advances. You probably already know what digital signage is and how more and more companies have opted for this type of advertising in a digital format that meets the needs of consumers. It is not a coincidence that organizations choose digital signage,…
Sustainability is often already standard conscious conferencing in the ‘toolkit’ of event organizers. But in the area of DEI; diversity, equality and inclusion, I see that this is often still missing. According to research , this is currently only 10%, while 25% of organizers consider it a top priority. According to Forrester, this will increase…
What a fun and nice way it was to get neglect child again in touch with each other virtually: Wonder.me. During the lockdown I us this online neglected child again tool a lot, to let the virtual visitors connect with each other in a playful way. But I am also very happy that we can…
What happens when digital Online Advertising advertising goes beyond the boundaries of mobile phones and computers to invade the real world? The future of outdoor and point-of-sale advertising is already here, and it’s call Digital Signage . Today I’m going to tell you everything you ne to know about this revolution in online advertising :…
AI has suddenly opened up countless marketing drawing board cool new opportunities for marketing professionals. I don’t know a single professional or marketing department at an event that doesn’t use a set of AI tools on a daily basis. And that’s a good thing, because I see many of those same professionals and departments racking…
Today, YouTube is Video Marketing undisputly the most powerful video marketing platform in the world. Not only is it the largest global audiovisual network, but it is also the second largest search engine after Google. The bottom line is that if you want to do video marketing, you ne to have a YouTube content plan…
Big challenges, cool new opportunities. The conscious conferencing event sector was in full swing last year. And I expect it will continue to be in full swing in the coming year. That is why I will dive into all the trends I expect in 2025 in this article. Let’s be honest: forecasting is always an…
Pep Canals , published combined audiences on December 5, 2019 Google Ads has opened the door to a new targeting option with some very interesting possibilities: combined audiences . Thanks to them, you can combine different targeting elements to target your target audience with maximum precision. Let’s see how they work! Do you want to…
If you do video marketing for your brand, you probably already know that having a good YouTube channel is a basic pillar of your online presence. In other articles on this blog we have already talked about how to design a content plan for YouTube or the best tricks to optimize your videos , but…
You still don’t know TikTok ? It’s the Social Networks new social network that is already being us by the most famous influencers and that is awakening passions around the world. If you still don’t know it, you ne to read this article! And if you’ve already heard about it or use it, you have…
The busiest and most Online Sales profitable time of the year for those of us who work in marketing is coming : the Christmas campaign! It’s no secret that consumer spending soars at this time of year. And more and more people are choosing to avoid the queues and hustle and bustle of physical stores…
Google has added a new the speed SEO tool to its repertoire: Search Console speed reports , designed to help webmasters improve their site by optimizing loading times. Site speed is a crucial aspect of SEO, as Google rewards pages that take less time to load with better rankings in its search engine. In addition,…