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Marketing and sales alignment contributes to the continuous improvement of the organizations that implement it by reducing the possibilities of conflict of interest between both departments and, on the contrary, focusing their joint efforts on successfully closing more deals . We present 3 practices that will help facilitate the alignment of Marketing and Sales, thereby ensuring strategic results for your business, including…

A new kind of assistant is emerging to help writers craft their work more effectively: AI-powered writing tools. But why should you consider integrating this technology into your workflow? And what are the potential pitfalls that lie ahead? This comprehensive guide will walk you through everything there is to know about AI writing tools, examining…