French chef Paul Bocuse once Culinary marketing said: “Michelin is the only guide that counts.” But that was probably before there were other guides, or because he was – and is – seen as an untouchable saint by that guide. There are other, more real marketing standards in culinary marketing. For example, Gault&Millau. Gault&Millau (G&M)…
Thirdly, I speak with Heather Combining data McDaniel , who specializes in data storytelling. Data storytelling combines data with a story and visualizations to convey insights clearly and engagingly. This involves more than just showing numbers. By adding a narrative, the data becomes more understandable and relevant. A great example of data , which compares…
AI is set to transform marketing, or marketing themselves so it says. But what progress are successful scale-ups making to develop personaliz relationships at scale and at a limit cost? Can they automate tasks and gain deep customer insights through prictive analytics, resulting in higher efficiency and conversion rates? And create high-quality content without missing…
Credibility: focus on the CEPs that marketing strategy are in line with your brand image . A sneaker brand that is mainly associated with sporty (for example: Asics) should not focus on the CEP ‘ A sneaker to wear when going out to a club and/or party’ . Competition: If the CEP is highly competitive,…
Mental Penetration (MPen). Mental mental market share penetration is the percentage (%) of category buyers who associate your brand with at least one CEP. A brand with MPen has a presence in the category buyer’s memory. This presence is no guarantee for good retrieval , but it is a good starting point. Network Size (NS)….
Impact and visibility on Social Network Instagram , you need to have an audience, and the bigger and closer to your buyer persona, the better. That’s why many brands and aspiring influencers consider the need to gain followers on this network. If you’re also considering this goal, you’re in luck! In this complete guide, we’ll…
The footer is one of the great forgotten Web Design elements of web design . Being “down there”, it is common that attention. Paid to its design or that we do not think strategically about what elements we want to include in it. And yet, the footer is a section of the page that users…
According to the INESEM Business Online Advertising School, the arrival of neuromarketing has revolutionis the detail study of consumer behaviour . And with good reason: thanks to this discipline, we have more and more scientific data on what consumers really think and how they relate to brands. One of the most popular tactics in neuromarketing…
If there is one metric that obsesses all Online Marketing digital marketing professionals equally, it is undoubtedly the conversion rate. Optimizing this figure allows us to obtain better results with the same traffic and make our ROI go up. But do you know how to achieve it? Sometimes, improving the bulgaria phone number list conversion…
Nowadays, creating an online store marketing strategies is easy… but getting real sales is another story. However, with a little strategy and effort, it is possible to make your e-commerce profitable in a short time. Let’s take a quick look at 10 ways to achieve this. Do you want to know the bosnia and herzegovina…
Let’s face it: marketers make mistakes Web Design too, and one of the most common ones is leaving broken links on our website. But if to err is human, designing an effective and clever 404 error page is divine. If you manage to hit the target, you will make your website visitor smile instead of…
If you work in digital advertising , you’re Online Marketing sure to be interest in learning about the current state of the e-commerce sector in Spain and the trends that are emerging for the future. Well, you’re in luck: IAB Spain has just publish its ” Annual eCommerce Study 2019 “, which explains everything you…