We’ve all heard of performance marketing trend marketing, but are you also familiar with performance branding ? Traditionally, lead generation and brand awareness are diametrically oppos, but in 2024 we won’t be able to get away with that anymore. The market is quite saturat. And we hear more and more from (e-commerce) companies that see…
Christopher Robin Milne had a Tragedy of Marketing wonderful childhood in the Hundred Acre Wood, until his father asked him if he could ‘write a book with him in it’. At first he thought his father was going to write a book especially for him. But it became a book that the whole world would…
It is of course tragic to see how power of marketing hard it was for Christopher because his parents had ‘marketed’ him heavily, just like many other child stars after him. However, when he spoke to his father again after his return as a soldier from the Second World War, he retracted his reproaches towards…
Column – Did you know that Winnie Marketing Tragedy the Pooh really existed? Or yes, he still really exists. I saw the doll a year ago in the of Christopher Robin (Janneman Robinson in the Dutch version).* Christopher Robin is the only child of the writer of the Pooh stories, AA Milne. What I never…
Forget the goldfish anecdote snackable content for a moment, because in our increasingly distracted and overstimulated world, attention spans are getting shorter across all generations. Gen Z has the shortest attention span of all, with an attention span of around 8 seconds, compared to 12 seconds for other generations. Research from the University of California…
Earlier I wrote here on Frankwatching some speakers about working on an event experience, which ensures that your event really sticks with the audience. That people walk out with a smile on their face, talk about it to colleagues and family for weeks afterwards and preferably buy a ticket for next year right away. The…
We now have more Zoomers than Generation Z-proof Boomers. Generation Z has dethroned the millennials and continues to grow strongly in terms of population. They have grown up in a completely different world than the previous generations. And this has an effect on how they think, work and make decisions. That also has a big…
You can include the information in Persona with ChatGPT your prompt, add it to your custom instructions , or, if you have a paid subscription, you can build a custom GPT . Also read: ChatGPT vs. Claude: who follows your instructions best? 1. Provide your buyer persona information in your prompt Let’s start with the…
Buyer personas outdated? Not for Persona with ChatGPT me. It helps a lot to have a clear picture of who you are creating content for when creating it. What I do find outdated are the static A4 sheets that are reviewed once a year. Fortunately, AI offers a solution here. In this article I explain…
Marketing is different in each country. There inclusive marketing will be a ‘NIMA’ everywhere that promotes 4 P’s, 7 V’s, AIDA and SMART, but the details are still fill in by the market structure, the mia landscape, the legislation, the competitive position. But most important of all is the culture . What is the culture…
So, what do you do as a marketer? You offer 3 Tips to Make Customer alternative Customer Feedback Work and low-threshold opportunity to share their feedback. Namely by that one feedback question and a few simple answer options. ‘What do you think of this email?’. The feedback is now pouring in. But how do you,…
Do you ever ask your customers email campaigns what they think of your company’s emails? You’d be surprised how little attention is paid to customer opinions. And yet customer feedback is the secret weapon of a successful email campaign. Not convinced yet? Then definitely read this article. A recent study showed that by 2024 there…