Culinary marketing: Gault&Millau as that other ‘star’
French chef Paul Bocuse once Culinary marketing said: “Michelin is the only guide that counts.” But that was probably before there were other guides, or because he was – and is – seen as an untouchable saint by that guide. There are other, more real marketing standards in culinary marketing. For example, Gault&Millau. Gault&Millau (G&M)…