Online Advertising & Digital Advertising What is Digital Signage? The digital advertising revolution

What happens when digital Online Advertising advertising goes beyond the boundaries of mobile phones and computers to invade the real world? The future of outdoor and point-of-sale advertising is already here, and it’s call Digital Signage . Today I’m going to tell you everything you ne to know about this revolution in online advertising :…

Video Marketing YouTube How to Develop Your YouTube Content Plan for Business (Step-by-Step)

Today, YouTube is Video Marketing undisputly the most powerful video marketing platform in the world. Not only is it the largest global audiovisual network, but it is also the second largest search engine after Google. The bottom line is that if you want to do video marketing, you ne to have a YouTube content plan…

SEO & SEM Google How you can use the new Google Ads combined audiences

Pep Canals , published combined audiences on December 5, 2019 Google Ads has opened the door to a new targeting option with some very interesting possibilities: combined audiences . Thanks to them, you can combine different targeting elements to target your target audience with maximum precision. Let’s see how they work! Do you want to…

Video Marketing YouTube The 5 YouTube metrics that will help you grow

If you do video marketing  for your brand, you probably already know that having a good YouTube channel is a basic pillar of your online presence. In other articles on this blog we have already talked about how to design a content plan for YouTube or the best tricks to optimize your videos , but…

Social Networks & Social Ads 7 things you didn’t know about TikTok, the new social network of the moment

You still don’t know TikTok ? It’s the Social Networks new social network that is already being us by the most famous influencers and that is awakening passions around the world. If you still don’t know it, you ne to read this article! And if you’ve already heard about it or use it, you have…

Online Sales 7 ideas to boost your e-commerce sales at Christmas

The busiest and most Online Sales profitable time of the year for those of us who work in marketing is coming : the Christmas campaign! It’s no secret that consumer spending soars at this time of year. And more and more people are choosing to avoid the queues and hustle and bustle of physical stores…

SEO & SEM SEO: Increase the speed of your site with Search Console speed reports

Google has added a new the speed SEO tool to its repertoire: Search Console speed reports , designed to help webmasters improve their site by optimizing loading times. Site speed is a crucial aspect of SEO, as Google rewards pages that take less time to load with better rankings in its search engine. In addition,…

Online Marketing & Digital Marketing How to make your company podcast step by step (+tutorial)

Podcasts are trending in digital marketing . Little by Digital Marketing little, online radio. Making its way into the daily lives of Internet users and there are already. Many who cannot imagine a week without listening to their favorite program. And of course, brands have taken advantage of this momentum to boost their content marketing…

Social Networks & Social Ads Facebook What determines Facebook advertising costs?

Facebook advertising now Social Networks has no less than 7 million advertisers . This figure is not so surprising when you consider that 75% of consumers buy products they see advertised on social networks and that around 26% of users who click on a Facebook ad end up buying the product in question. But Facebook…