Christopher Robin Milne had a Tragedy of Marketing wonderful childhood in the Hundred Acre Wood, until his father asked him if he could ‘write a book with him in it’. At first he thought his father was going to write a book especially for him. But it became a book that the whole world would…
It is of course tragic to see how power of marketing hard it was for Christopher because his parents had ‘marketed’ him heavily, just like many other child stars after him. However, when he spoke to his father again after his return as a soldier from the Second World War, he retracted his reproaches towards…
Column – Did you know that Winnie Marketing Tragedy the Pooh really existed? Or yes, he still really exists. I saw the doll a year ago in the of Christopher Robin (Janneman Robinson in the Dutch version).* Christopher Robin is the only child of the writer of the Pooh stories, AA Milne. What I never…
Forget the goldfish anecdote snackable content for a moment, because in our increasingly distracted and overstimulated world, attention spans are getting shorter across all generations. Gen Z has the shortest attention span of all, with an attention span of around 8 seconds, compared to 12 seconds for other generations. Research from the University of California…
Whether your real estate agency is 50 or 5 years old, it is essential that you use digital marketing strategies if you want buyers to find you and stay ahead of the competition. Why? Studies indicate that people between the ages of 21 and 49 are still considering buying a home and are the ones who use search…
The sales funnel has been a great help for marketing and sales teams for many years. Due to the ease with which it allows conversion strategies. To be visualized and measured. However, processes are constantly being reinvented. One of them, sales management , gives way to the inbound growth cycle . Moving from the sales funnel to…
One of the most valuable qualities for companies today is adaptability. Just like in nature, only those who manage to adapt to the ever-changing markets we face achieve success. When most transactions and communication are carried out over the Internet, adapting means entering digital ecosystems. Thus, a digital transformation strategy becomes essential to generate new sources of income and…
Marketing and sales alignment contributes to the continuous improvement of the organizations that implement it by reducing the possibilities of conflict of interest between both departments and, on the contrary, focusing their joint efforts on successfully closing more deals . We present 3 practices that will help facilitate the alignment of Marketing and Sales, thereby ensuring strategic results for your business, including…
Nowadays, there is constant talk about the need for innovation in companies. Something that has undoubtedly become. The only guarantee of success in the highly competitive markets we face. Despite this, there are still many misconceptions surrounding. The concept of “innovation”, especially regarding the starting. In this article, we present three of the most common ideas…
Typically, many agencies and marketing departments use so-called vanity metrics, such as followers and likes, which are often presented as marketing indicators , but used in isolation and disconnected from strategic objectives, they lose credibility. Therefore, when talking about marketing metrics , we have to mention those that impact not only this department, but the company in general, especially its…
Birth was based on a much more visionary idea: moving from chasing customers to making them fall in love. From there, inbound marketing emerged as a non-intrusive methodology that seeks to attract your prospects through valuable content, at the right time and through the right channel. So what is HubSpot? Since 2004, Dharmesh Shah and Brian Halligan (founders…
If you’re considering purchasing HubSpot software, one of the questions you’re probably wondering is: how much does it cost? Here we share everything about HubSpot pricing and explain why it’s worth incorporating software with these features. Whether you want to generate more leads, accelerate your sales , organize your contacts, automate your marketing efforts, or improve your customer service, HubSpot…