The annual youth survey (conduct by striking figures Miahuis, Wayne Parker Kent and Miatest) has been publish again. It gives us the most recent figures on the behaviour of young people (15-35 years). Of course, it is interesting for us to see how they use mia, but the survey also touches on other topics. Think…
Recognizability in the city center: have Choice for Starbucks you ever seen a? No. In general, you will find the coffee franchise in the city center, at stations or in shopping centers. Each place where the color of bricks and buildings dominates. And that is why the green color quickly stands out. Brand Image: This…
Why did McDonald’s choose r and yellow in their logo, and how do you always recognize Starbucks so well among the offices? In this article customer behavior I analyze the color choices of companies and why they are so important.Choosing the right color for your brand is, and when us well, they can even guide…
The first half of the year is already over. We try not The trends to fall into clichés, but developments in the field of AI, search, and social media are following each other at a rapid pace. Have you been away for a while? I’ve got you covered. I have listed the most important must-reads…
Concrete examples are nice and performance branding therefore performance branding seems quite obvious, but in practice it is hardly applied. Marketing agencies can help with this. They often have multiple marketing disciplines under one roof and can therefore switch and communicate more quickly about strategies for one brand or company. However, it remains a challenge To…
HubSpot CRM vs Zoho CRM are two customer relationship management and marketing platforms that help businesses maximize their demand generation and new customer closing efforts by integrating technology into every stage of the customer journey. Both HubSpot and Zoho position themselves as alternatives to each other, but who should you hire? Both service providers of the two marketing and customer management platforms…
If you are here, you are probably interested in launching an ecommerce project, or maybe you already have one and are looking to improve sales and increase profitability through some ecommerce strategy. That said, there is no better time to venture into the world of e-commerce, as this business model that had been growing steadily received…
Everyone who owns a business has the goal of increasing their sales. Achieving this is not only necessary for the company to stay afloat, but it is also the only way to make your business grow. Increasing sales in your company depends on two main efforts: constantly attracting new prospects that become customers and getting your current customers…
Every company wants to sell more, but many also struggle to get more customers or retain the ones they have. Why does this happen. Your buyer has already changed, when are you going to renew your way of selling? Access to information has allowed us to form a purchasing opinion without intermediaries. Likewise, we can…
Regardless of the niche your business belongs to, if you want to position yourself on the Internet through digital marketing, it is necessary to create content. But it’s not just about writing well and having a blog, but about generating relevant and quality topics to connect with your audience. By doing so in a planned and consistent…
Performance branding also performance marketing emphasises the importance of brand value when we move towards the sales funnel with online marketing. Think of branding and storytelling in disciplines such as SEO, Google Ads and e-mail marketing to achieve more and long-term conversions. Incorporate your brand identity into the entire marketing funnel and create constant recognition…
We’ve all heard of performance marketing trend marketing, but are you also familiar with performance branding ? Traditionally, lead generation and brand awareness are diametrically oppos, but in 2024 we won’t be able to get away with that anymore. The market is quite saturat. And we hear more and more from (e-commerce) companies that see…