Which variant is the right one for B2B companies

There are basically two types of mobile-friendly website: firstly, responsive websites that automatically adapt to the resolution. This means there is only one website that is displayed differently depending on the device. Secondly, there is also the option of a completely independent mobile version of the website.

Depends on several factors

Which content and pages are albania phone number list actually relevant for mobile searches? How much budget and time is available to adapt the website? Technical conditions B2B companies also play a role: Does the current CMS even support responsive programming? For some B2B websites, for example, it may be sufficient to provide a slimmer mobile version of the website. This then only contains the necessary information and lead goals.

Things are different for online shops

Mobile users should be able to shop online. If the website is outdated and is about to be relaunched, it is worth making the new website responsive so that the content automatically adapts to the device. But it is also very important to know your target groups and how they search.

B2B marketers should know their target audience and how they search

In order to find out how great sakana ai’s work on more compact models is particularly the need for a mobile-friendly website actually is, B2B marketers should regularly evaluate their B2B companies website using web analytics tools. This is the only way to interpret the website behavior of the target groups and derive appropriate measures. The tools usually offer extensive evaluations of whether and to what extent your website is used via mobile devices. If a considerable proportion of users are using mobile devices, the question of whether the website is mobile-friendly or not no longer arises. A mobile-friendly website is then a must.

Although the update has been announced

By Google with great fanfare and will therefore have a significant impact on mobile search results pages (SERPs), the all-clear has not yet B2B companies email leads database been given for desktop searches. Within this, websites that are not mobile-optimized do not have to fear a loss in ranking. The use of mobile devices in B2B is certainly still lower than in B2C.

Nevertheless, B2B marketers should prepare for the update in order to remain competitive. The use of mobile devices in B2B has also changed over the years and they are now used more frequently for research.

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