How to Create a Vibrant Buyer Persona with ChatGPT
Buyer personas outdated? Not for Persona with ChatGPT me. It helps a lot to have a clear picture of who […]
Digital Marketing
Digital Marketing
Burgundian approach to inclusive marketing
Marketing is different in each country. There inclusive marketing will be a ‘NIMA’ everywhere that promotes 4 P’s, 7 V’s,
Digital Marketing
3 Tips to Make Customer Feedback Work for You
So, what do you do as a marketer? You offer 3 Tips to Make Customer alternative Customer Feedback Work and
Digital Marketing
Optimize your email campaigns with one simple question to your customer
Do you ever ask your customers email campaigns what they think of your company’s emails? You’d be surprised how little
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Culinary marketing: Gault&Millau as that other ‘star’
French chef Paul Bocuse once Culinary marketing said: “Michelin is the only guide that counts.” But that was probably before
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Combining data with a story
Thirdly, I speak with Heather Combining data McDaniel , who specializes in data storytelling. Data storytelling combines data with a
Digital Marketing
How successful SaaS companies use AI for B2B marketing themselves
AI is set to transform marketing, or marketing themselves so it says. But what progress are successful scale-ups making to
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How do I then select valuable CEPs for my marketing strategy?
Credibility: focus on the CEPs that marketing strategy are in line with your brand image . A sneaker brand that
Digital Marketing
Which metrics underlie mental market share?
Mental Penetration (MPen). Mental mental market share penetration is the percentage (%) of category buyers who associate your brand with
Digital Marketing
Social Networks & Social Ads Instagram How to get more followers on Instagram for REAL
Impact and visibility on Social Network Instagram , you need to have an audience, and the bigger and closer to
Digital Marketing
Web Design & UX What is the footer?
The footer is one of the great forgotten Web Design elements of web design . Being “down there”, it is
Digital Marketing
Online Advertising & Digital Advertising Neuromarketing: Metrics to track what the eye focuses on and examples
According to the INESEM Business Online Advertising School, the arrival of neuromarketing has revolutionis the detail study of consumer behaviour